Meet Blue Mooove
Artist Description of Cow
The Creative Team at BlueCross BlueShield of North Carolina aimed to create a cow that would reflect the company’s mission of improving the healthcare system in the state.
Rather than speaking directly to the challenges we face, they opted for an abstract design with an uplifting message. The cow’s colors hint at the company’s identity without distracting from the words that describe its vision for the healthcare system in North Carolina.
Herd & Location
Durham, American Tobacco Campus
Durham Bulls Stadium
318 Blackwell Street, Durham, NC